This project was a cool email that was sent out to the entire GCU student body regarding a new finals themed menu that was being rolled out at the campus coffee shops. What was cool about this project was that not only did I get to create the email but I was also a big part of the naming process of the new drink items that ended up being well received by students.
Subject: GCBC New Finals Menu is Here!
Teaser: Don’t Sleep on GCBC’s New Finals Menu on April 15-25!
Headline: Get Some Extra Powerful Fuel for Your Finals!
Hello GCU!
GCBC will have a whole new caffeine boosted menu and extended hours from 6 am to midnight from April 15 to 25 so you have the fuel you need to pass your finals! The menu has four new caffeinated drinks that we can’t wait to show you!
-The Meltdown is a honey cinnamon americano that will keep your stress in check. Enjoy it iced or hot.
-The All-Nighter Nitro is a rich and creamy nitro cold brew that will help you study all through the night.
-The Crammer Hammer is a drip coffee that has two hard hitting extra shots. Enjoy it iced or hot.
-The EncourageMINT is a white chocolate latte with crème de menthe that will help you get a fresh look at your studies. Enjoy it iced or hot.
Good luck on your finals and remember don’t just survive, thrive during finals week!
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